How To Go From Post–Open Day Silence To 5 Extra Booked Tours In 14 Days

(Even If Your Last Open Morning “Went Well” — But Bookings Stalled)

A FREE 5-Day Email Sprint For UK Independent School Admissions Teams

"Tours are booked by nurture - not hope."

Ready To Stop Watching Enquiries Drift?

This 5-day sprint shows you how to build one simple 3-email nurture sequence that:• Converts open day interest into booked tours
• Shortens “We’re still thinking” cycles
• Creates visible pipeline momentumEven if:
• Your admissions team is small
• You don’t have a CRM manager
• You’re juggling 12 other prioritiesNo brand workshops.
No marketing jargon.
No agency retainers.Just one high-converting asset you can launch this week.

"Open days create interest. Follow-up creates enrolment."

Who This Is For

• Registrars
• Heads of Admissions
• Directors of Marketing
• SLT responsible for recruitment
• Independent schools tired of unpredictable enquiry flowIf you’ve ever said:“We had strong attendance…but it didn’t convert.”This is for you.

"Parents want clarity not complication"

Why listen to me?

I’ve spent 20+ years in UK private schools.I understand:

  • Parent objections,

  • Decision timelines,

  • Emotional triggers,

Today I help independent schools turn enquiries into enrolled families using automated nurture sequences aligned to their admissions calendar.No gimmicks.Just structured systems.

What happens if you do nothing?

Enquiries drift.Parents compare.Decision cycles lengthen.And you repeat the same pattern next term.Or…You install one nurture system.Launch it.And watch bookings increase.

Get Everything You Need To Book 5 Extra Tours In 14 Days

Build it once.Use it every term.Stop relying on hope.

Are you ready to finally have parents get what your school's about?

Here's a sneak peek of everything you're going to build inside this email course:

Day #1. Why Your “Thank You For Attending” Email Is Costing You Tours (and how to send emails that meet parents where they are)Day #2. Write Email 1: "Why Now?" (with 3 subject lines to move parents from "interested" to "booked")Day #3. Write Email 2: "Objection Handler" (and reduce doubt by using your greatest asset - your students)Day #4. Write Email 3: "Professional Urgency" (and find the serious families ready to book)Day #5. Launch and Send (and clear 10-day send schedule, with a simple booking tracker)Bonus A 12-Point Open Day Rescue Checklist to kickstart your sprint in under an hour

You're In! Day 1 of The Open Day Rescue Sprint is on its way to your inbox.

Within the next couple of minutes, you’ll receive an email from me - James D’Souza.It contains:• The Day 1 segmentation framework
• A simple Hot / Warm / Cold model
• Your first practical implementation stepYou’ll be able to start immediately.

Important:If you don’t see the email within 2–3 minutes:• Check your spam or junk folder
• Search for “Open Day Rescue Sprint”
• Move it into your primary inboxThis sprint only works if you actually receive the lessons.