How To Go From Post–Open Day Silence To 5 Extra Booked Tours In 14 Days

(Even If Your Last Open Morning “Went Well” — But Bookings Stalled)

A FREE 5-Day Email Course For UK Independent School Admissions Teams

"Tours are booked by nurture - not hope."

Ready To Stop Watching Enquiries Drift?

This 5-day course shows you how to build one simple 3-email nurture sequence that:• Converts open day interest into booked tours
• Shortens “We’re still thinking” cycles
• Creates visible pipeline momentumEven if:
• Your admissions team is small
• You don’t have a CRM manager
• You’re juggling 12 other prioritiesNo brand workshops.
No marketing jargon.
No agency retainers.Just one high-converting asset you can launch this week.

"Open days create interest. Follow-up creates enrolment."

Who This Is For

• Registrars
• Heads of Admissions
• Directors of Marketing
• SLT responsible for recruitment
• Independent schools tired of unpredictable enquiry flowIf you’ve ever said:“We had strong attendance…but it didn’t convert.”This is for you.

"Parents want clarity not complication"

I'm James D'Souza, and I've spent 20+ years in UK Private schools...

  • teaching 1000s of hours,

  • interacting with 100s of parents,

  • analysing objections, decision timelines, and emotional triggers.

I help independent schools turn enquiries into enrolled families by creating automated email sequences.No gimmicks.Just structured systems.

What happens if you do nothing?

  • Enquiries drift

  • Parents compare

  • Decision cycles lengthen

And you repeat the same pattern next term.Or…

  • You build one nurture system.

  • Test it, launch it, and refine it.

  • And watch bookings increase.

Get Everything You Need To Book 5 Extra Tours In 14 Days

  • Build it once.

  • Use it every term.

  • Stop relying on hope.

Are you ready for parents to finally get what your school's about?

Here's a sneak peek of everything you're going to build inside this email course:

Day #1. Why Your “Thank You For Attending” Email Is Costing You Tours (and how to send emails that meet parents where they are)Day #2. Write Email 1: "Why Now?" (with 3 subject lines to move parents from "interested" to "booked")Day #3. Write Email 2: "Objection Handler" (and reduce doubt by using your greatest asset - your students)Day #4. Write Email 3: "Professional Urgency" (and find the serious families ready to book)Day #5. Launch and Send (and clear 10-day send schedule, with a simple booking tracker)Bonus A 12-Point Open Day Rescue Checklist to kickstart your sprint in under an hour

You're In! Day 0 of The Open Day Rescue Sprint is on its way to your inbox - your 45-minute setup session before the sprint begins.

Within the next couple of minutes, you’ll receive an email from me - James D’Souza.It contains:• The 12-Point Open Day Rescue Checklist
• A 45-minute setup session before Day 1
• Everything you need to be ready to launch by FridayYou’ll be able to start immediately.

Important:If you don’t see the email within 2–3 minutes:• Check your spam or junk folder
• Search for “Open Day Rescue Sprint”
• Move it into your primary inboxThe sprint works best when each day lands on time.